It started in a small, dimly lit room with two friends, a sketchbook, and a shared frustration. Rajesh Ghosh and Tanabsee Paul loved streetwear, but they hated the compromise.
They spent years cycling through thin, flimsy t-shirts that would lose their shape after a single wash. They loved the oversized, architectural silhouettes worn by global fashion icons, but trying to find that exact heavyweight drape in India felt impossible. You either had to pay astronomical import fees for international luxury brands, or settle for fast-fashion copies that felt like paper.
One evening over coffee, after throwing away yet another warped t-shirt, Rajesh looked at Tanabsee and said, "Why are we waiting for someone else to build the brand we want to wear?"
That conversation sparked a two-year journey. Rajesh and Tanabsee spent countless late nights visiting textile mills across the country. They weren't fashion industry insiders—they were just two guys obsessed with getting it right. They rejected dozens of fabric samples, studied the biomechanics of how cotton drapes over the shoulders, and learned the intricate chemistry of acid washing and bio-polishing. They refused to launch until they had engineered a product they would be proud to wear every single day.